¿Ahora es un buen momento para invertir en una franquicia?

Solo si estás dispuesto a aceptar que no será un paseo por el parque.
Se puede decir que las franquicias en Mexico son el camino más fácil para convertirse en emprendedor. Al tener una marca ya establecida y una red de soporte de franquiciador, uno casi puede eliminar la posibilidad de fracaso convirtiéndose en franquiciado.
Los franquiciatarios tienen una tasa de éxito empresarial del 90%. Esto está en marcado contraste con la tasa de fracaso del 90% de las pequeñas empresas en sus primeros dos años, según Statistics South Africa. Sin embargo, dada la desaceleración económica, y los consumidores se encuentran cada vez más bajo la presión de los gastos crecientes, la decisión de comprar en una franquicia no es exactamente lo que uno llamaría ‘obvio’.
No hubo una respuesta directa a la pregunta de si ahora es un buen momento para comenzar un negocio de franquicias. Dijo que había visto a mucha gente tener éxito y a la misma cantidad de personas que no lograron hacer frente en un entorno difícil, y explicó que eso depende de la cantidad de esfuerzo que uno esté dispuesto a aportar.
La pregunta debe hacerse al que quiere hacerlo. Para alguien que se da cuenta, sí, la franquicia es un concepto probado y existe un riesgo menor, pero aún así es un trabajo duro, entonces es el momento adecuado. Porque todavía necesita ser creativo en su negocio y esforzarse en ello.
Sin embargo, para aquellos que quieran invertir en una franquicia como forma de obtener un ingreso pasivo mientras continúan con un trabajo de tiempo completo u otros intereses comerciales, Botha dijo que ahora definitivamente no era el momento.
Si va a verlo como un concepto a prueba de fallas, o si desea complementar sus ingresos con un proyecto paralelo, entonces no desea invertir ahora. Cuando los tiempos son buenos y los consumidores tienen dinero para gastar, entonces puede estar bien adoptar esa actitud. En este momento, debes encontrar formas de hacer que la gente entre a tu tienda. No puedes esperar que se traigan a sí mismos. Y eso requiere mucho tiempo y esfuerzo.
Si los franquiciados toman conocimiento del hecho de que están en una carrera difícil, entonces pueden aprovechar las oportunidades que una crisis puede presentar.
Los consumidores no creen que sea un golpe de tren
El dinero es escaso para los consumidores, más aún con la gran cantidad de aumentos que han tenido lugar en abril. Pero los consumidores aún se sienten mejor acerca de su propio futuro financiero de lo que uno esperaría en las circunstancias actuales.

Retaining and Maintaining Loyal Clients

There are many factors that contribute to the success of any business and clients are part of the success. No business should ignore the importance of client satisfaction. On the contrary, it’s crucial to track down and work on improving client experience in order to make them more loyal and eventually turning them into brand ambassadors.
If a business does not care about their clients, the clients will also not care about the business. High standards of customer services can win a business more clients and make the company recognized within the target group. A loyal client will always draw you more potential customers. Recent surveys show that people are hugely influenced by referrals. More than half of the consumers say that their purchase decisions were influenced by family and friends.

With the evolution of social media marketing, a bad client experience can get viral on social media causing huge losses or worse. A client’s honest opinion about a business and the services they provide carries more sway to fellow clients than what you say about yourself. Likewise, a positive client experience can attract more clients through social media making a business more profitable.

Retaining a loyal client is proof that your business is delivering a great client service experience. Potential clients will automatically trust you based on how they see you treat other clients. When your business retains clients for a very long period of time, your brand empire spreads to international levels.

It is also good to invest in customer service. This can include training the staff on how to handle clients and also providing easy methods for clients to access support. Roberto Robles, the CEO of KatRank recommends: “Provide as much information as possible in a very simple and easy to obtain manner, that way clients will trust you and feel safe working with you”. Obtaining and retaining a loyal client as well as building loyalty takes some time and work, but it’s worth every penny, time and effort. Your whole business is in your clients so it is not a good thing to ignore any of them.

Marketing keys for entrepreneurs

No matter what you decide to study or undertake, the key is specialization, for example a general dentist is not going to earn the same as a specialist expert in root canal Tijuana or orthodontics, so forget about wanting to do many things, focus on one and perfect it .

If you want to start a business from scratch and you do not have a lot of experience, it can seem like a complicated task and really if it is not, there are so many things to do that sometimes you do not know where to start.

For that it is important that you try to learn as much as you can from people who have business experience and spend a few minutes of your day reading articles like this in which we give some marketing tips for entrepreneurs that will help you take off your business idea and offer an irresistible value proposition.

Define your market

To create a good marketing plan, you must know who is targeted, who will buy it and the word for that is called segmentation, many novice entrepreneurs believe that to sell more is better to address a large audience but in reality, the more Segmented is the audience of your business, bigger loyal customers you are going to get and possibly you will have less competition.

The success of your brand does not depend on the number of consumers, rather the success will be due to customer loyalty, and how willing they are to recommend you. A determining part to achieve this effect is knowing what your target audience needs.

Focus on the benefits for your customers
Since you have your segment well defined and a product or service that you know you need or that you know they love, now you must focus on the way you are going to promote it, maybe it sounds logical that you want to promote them for their characteristics, materials, etc. But in reality people did not look at that first, maybe later but what interests them in the first place is that it benefits them and how it makes them feel, perception is fundamental in the first promotional campaigns. Before launching your campaign you can take some people from your target segment, show them your advertising and ask them to tell you honestly that it is the first thing they think, that maybe gives you an idea if the message needs to be modified or not.

Marketing For Your Fitness Company

There are many people who suddenly feel interested in the world of fitness and sports supplementation, and are quick to join a gym. They do so not only for reasons of aesthetics, but because they are increasingly aware of the importance of leading a healthy life with the help of a bariatric surgery in Tijuana Mexico.
But from the point of view of the market, it is also very important to know the strategies used by companies in this field to attract customers and take full advantage of the digital resources offered by the Internet.
Make holidays a perfect excuse to play sports
Another great idea is to promote the holidays. These dates can become the best ally whenever a special promotion, discount of the day, or any other type of bonus is offered.
This can be done on the occasion of what is celebrated that day. For example, on Mother’s Day, a discount can be made for mothers. On holidays you can also send newsletters to achieve the desired goal for the summer months.
Create a feed guide specifically for your customers
It is also very important to create food guides, with the data that you have from customers and the help of a nutrition expert. In this way, customers are helped to have a healthier diet. You can start with an email marketing campaign, indicating by mail the possibility of requesting a personal food guide with a special price, or as a gift through a coupon.
It is a digital marketing strategy that not only works for those who want to lose weight to have good health, but for those who want to gain weight or musculature in a healthy way.
Renew your business using technology
Finally, you have to think about pulling the new technologies and create an application for the fitness business. In fact, app marketing strategies are perfect when it comes to attracting customers from their own mobile. You just have to think of something special that the brand has, and make it known through the application.
It must be a very specific aspect, something in which you are a true expert. Which should be consistent with what the customer is looking for in an application that, in addition, should present a simple use.

Most demanded digital works in 2019

In recent years, a concept that until recently was completely unknown has become popular: digital nomads.

This movement of young people armed with a laptop and good Internet connection – who refuse to work in an office and prefer to do it remotely – are just the tip of the iceberg of a series of new professions, work fields and even life forms that are being born thanks to new technologies.

Several companies specializing in digital talent have already placed their bets on what will be the professional profiles that we will talk about in 2019.

These are some of them.

If you are good at something and you know how to teach it you can give classes or tutorials of what you want online from classes to classes to help future dentists with the most complicated classes and so you also review what you have already learned and with your experience in any field that is familiar to you, with your trainings you can achieve more dental tourism Mexico.

Cybersecurity specialist
One of the largest companies in the world in technological recruitment, what will be most demanded in 2019 are specialists in cybersecurity.

Data security, information, networking and security professionals in the cloud are in demand, as companies increasingly rely on the data for their daily business operations.

These professionals ensure that the company’s information technology initiatives are safe from potential threats inside and outside the organization.

And they must stay abreast of industry compliance regulations, future security trends and ensure that the company’s hardware, software and networks remain secure.

But in addition to protecting data and curbing massive attacks, they must also avoid large leaks without excessively compromising users’ privacy.

Blockchain developer
The second most demanded digital field in 2019.

And LinkedIn, the largest professional social network on the Internet, says it is the fastest growing employment sector. The company says that the demand for blockchain developers has increased 33 times in the last year in the United States.

This type of technology is key to developing cryptocurrencies: each of them is based on what is known as distributed accounting technology (DLT). And blockhain is the most popular.

At the moment, interest continues to grow, although there are few specialized professionals. In fact, one of the most searched questions on Google this year was “What is bitcoin?”

Machine learning engineer
Artificial intelligence is here to stay.

It does not mean that robots are going to steal your work, but it’s likely that they will continue to grow in fields and functions related to artificial intelligence.

Six of every 15 emerging jobs in 2018 were related to artificial intelligence in some way, and that his research shows that it is beginning to penetrate all industries, not just technology.

He also explained that skills related to machine learning increased by 190% between 2015 and 2017.

Maneras de organizar una conferencia impresionante

Si su compañía está invirtiendo el tiempo, el dinero y los recursos para planificar una conferencia, entonces es mejor que sea increíble, ¿verdad? Cada año se realizan tantas conferencias que tiene que hacer un esfuerzo adicional para que su evento sea memorable.


Las claves para una conferencia bien hecha son un panel de oradores, speaker de mercadotecnia, expositores, patrocinadores de primera categoría y el embalaje de la casa con los asistentes. Crear la lista de invitaciones es la parte fácil.


Aquí consejos básicos para una su próxima conferencia:

Media Partners

La clave para generar entusiasmo en torno a una conferencia son las asociaciones notables con los medios. Necesita publicaciones que tengan un gran alcance en su público objetivo.

Si eres una empresa de dispositivos médicos, alinéate con los medios de comunicación que cubren el cuidado de la salud, la tecnología de dispositivos médicos, electrónica y hardware, etc.


Considera ofrecer niveles de patrocinio de medios preferidos, también. En el nivel Premium, proporcione a los socios de medios la capacidad de organizar conferencias de prensa para expositores de marca. En el nivel Gold, ofrece acceso especial a los oradores. Etcétera.

Toneladas de invitaciones personales de video

Es realmente difícil exagerar el valor de los mensajes personalizados. Una invitación personal del anfitrión de la conferencia a los invitados clave es una excelente estrategia para atraer a los mejores y más brillantes líderes de opinión de su industria.


Considere la posibilidad de crear listas escalonadas de oradores (A, B, C, etc.). Comience con la lista A y asegúrese de que cada persona reciba una invitación adaptada a ellos y su conexión con el evento.


Debido a la efectividad de este enfoque, es probable que nunca tenga que invitar más allá de la A-list.

Correo directo antes de la conferencia

Hacer que la gente se registre es solo la mitad de la batalla. Tenerlos en tu evento es a menudo un desafío aún mayor.


Para ayudar a impulsar la asistencia, envíe tarjetas postales a todas las personas que se registraron con un llamado a la acción que les ordenó a tuitear una selfie con la tarjeta.


También puede considerar enviar un mensaje de video personalizado (ver arriba) para seleccionar a los asistentes después de que se registren. Esto puede generar entusiasmo adicional sobre el evento y animar a más personas a presentarse.

Grupos de la industria local

Una empresa no necesita ser un patrocinador para impulsar la asistencia a su evento. Busca marcas y grupos cuyo enfoque sea tangencial al tuyo. Por ejemplo, cámaras de comercio locales, clubes rotarios, ligas menores, etc.


Explique a estas organizaciones cómo la promoción de su evento puede servir como una oportunidad de marketing para ellos y proporcione a los líderes códigos de promoción y plantillas de correo electrónico para ayudarlos en su alcance.


Eye Damage Caused by Technology

Our eyes have the ability to observe and interpret everything that surrounds us. Undoubtedly, sight is one of the most important senses of the human being, but many times we make some mistakes that cause its gradual deterioration that gradual deterioration not only affects our eyes also another part of our bodies such as bones or teeth, although this last is more comfortable to solve by going with your dentist in Mexico. Technology is a handy resource. However, the excess of light, preventing the constant use of various items and equipment, is one of the most common factors that affect and impact on ocular health.

A study conducted by the University School of Medicine to workers of four Japanese companies, who used computers daily, indicated that they could suffer from hyperopia or myopia in the medium or long term.


How much time do you spend in front of your computer, tablet, smartphone or cell phone? If you exceed, take into account the following advice from the doctor and ophthalmologist.


Appropriate distance


It is essential to keep a reasonable distance from the equipment you are working with. Try to be consistent in this habit, avoid leaning too much and strain your eyes.


Visual movement


It blinks always. Avoid keeping your eyes fixed so as not to strain your eyes. In this way, there is less risk of causing eye damage.


Good lighting


Natural light is the most appropriate and healthy if you are reviewing information on the computer or your smartphone. Reading in the dark is also not allowed.


Artificial Tears


This eye drop is beneficial, especially if you have dehydration or any other visual problem.


Dirty hands


Do not rub your eyes, and less with dirty hands. In addition to germs, they can irritate.


Immediate consequences


A headache, red eyes, tiredness, and blurred vision.


Periods of rest


Rest is fundamental. Do it after you have finished studying or working. Then return to retake what you left unfinished. Look up.


Medical supervision


Consult a specialist and follow his instructions.


Marketing strategies for small business

Marketing a small business is different from any other businesses. The modern business landscape is ever-changing and the small businesses can be pretty worrisome in its approach.

The main issue is not only rising against your direct competitors but also all the other websites and companies, who are looking for attention to increase their sales. Even though you are gonna compete for a position in the same market, spending a fortune all the time may not work and if you have an online store you may need KatRank SEO Agency to get results. What you require is the effective marketing strategies for small business owners. Here are tips which may help you to get your small business off the ground the right way:

Prepare goals:

Preparing goals is the foundation of every success. You need to know where exactly you are heading and plan a business activity which you are about to undertake. And another thing you need to be sure about is that you should be passionate about it.

Undertake the action:

Your success or failure depends on the action you undertake. Success comes to those who take action on their ideas and never regrets what they had done wrong. Try to learn from your own mistake and never feel afraid to do a thing.

Seek for feedbacks:

Feedbacks does-not always have to be something good. But getting to know what people think about you is highly useful. You should be constantly asking for feedback, especially in your early days of business. Whoever it might be, getting a fresh perspective about your own work would be helpful.

Try to locate the things which you don’t know:

Don’t expect to know each and everything in life. You cant be the jack of all trades in a single day. Find out the areas for development and undertake your own skill analysis.

Be focused:

Whatever be it, don’t divert and move with the motto that you will do whatever tasks you planned out for yourself and- nothing else matters.

Have the courage to explore!

Be prepared to jump off the cliff and have the courage to take risks, at least the planned and the ones you have thought about.

Don’t lose hope:

Probably the oldest cliche, but yet its true. Try to see positive in everything and try to keep this in mind that in every problem, there is a potential for good. Your mindset is your biggest enemy go keep it going in the positive direction.

Take advantage of Technology To Sleep Better

You do not need the big thing; nor the most modern devices on the market to give you a little help at bedtime. Sometimes our lack of sleep is due to some discomfort that takes away our peace at night, if that is your case and you have a bad tooth, it would be better if you go with one of the dentists in Tijuana.

Today we live with stress to everything that gives and not being able to sleep well is a cachetadón well given to our body. It is the moment when we relax completely, we forget everything and let our beautiful being rest. So it is something that we must take care of, yes, our dream is vital and here I will give you some tips so that they can take advantage of what they have at home to help them at bedtime, they can use their Smartphone, computer or Tablet.

Snore Clock

This application can be downloaded both on Android and iPhone and just put your Smartphone on the side of your bed and give the red button to start recording before sleep, the next day you will discover what it is that prevents you sleep as a baby. Snore clock records all the sounds, then you can discover that you snore or talk while you sleep or if your partner does and that is what does not let you sleep. Already if you listen to other things because they are ghosts and for that problem there are also apps. You can get it for Android and iOS.

Music to sleep on YouTube

If you are like me and have a hard time sleeping, the music and binaural sounds could help you board the train of dreams. The only thing you have to do is go to YouTube and look for music to sleep or binaural sounds, of the latter you will find great variety, they exist to help you with stress, depression, anxiety and many other things. I leave a link to a video that we have tried and that really works.

Alarm clocks

If we talk about sleeping, we have to talk about awakening, even if it’s the worst thing in the world, and it does not have to be that way. If the alarm clock that you have on the side of your bed or your Smartphone nothing else does not work and you’ve even thrown it against the wall without noticing who knows how many times, because the option could be or an app like Alarm clock xtreme that even has to choose melodies so you do not hate the songs that you so lovingly downloaded to your cel. This app has several methods to help you wake up, one of them is mathematical equations that if you do not solve it does not turn off the awakened, and believe me that trying to add 2 + 2 when you can not even open your eyes is a challenge and they wake up wake up

Blogs De Marketing

Si eres un fanático de blogs de marketing estos blogs te van a encantar, el orden de importancia que debes de tener al buscar un artículo es la necesidad que tienes de esa información, por ejemplo si estás a punto de que te hagan resinas dentales en Tijuana tienes que investigar antes cualquier cosa que te vayan a hacer y para eso te pueden ayudar mucho los blogs.

1. Sprout Social
Su blog ofrece una gran cantidad de consejos y actualizaciones en las redes sociales, la creación de marcas y más. Lo que me gusta de este blog es que investigan los temas ampliamente y sus consejos son sólidos. Por lo general, leo más de una fuente cuando intento validar mis propias teorías y Sprout Social nunca se equivoca.

2. Hubspot
Hubspot es conocido en todo el mundo por su software de marketing todo en uno que hará realidad sus sueños de automatización de marketing. Y aunque su producto no es para todos, hacen un excelente trabajo mostrando lo que hacen con su propio marketing de contenido. Proporcionan algunos de los consejos de marketing de contenido y redes sociales más relevantes e innovadores que puede encontrar tanto en su blog como en sus numerosos informes, guías y recursos que felizmente le proporcionan gratuitamente. Si desea ver un programa de marketing de contenido que funcione, esta es la compañía y el blog a seguir.

3. Mashable
Mashable es un blog muy popular que ofrece una amplia variedad de noticias, desde las redes sociales hasta los chismes de las celebridades. Tiene una mezcla de contenido que proporciona información sobre las tendencias en tecnología, ciencia, entretenimiento y más. Si bien el contenido es más variado que otros en esta lista, es el lugar para estar si quieres mantenerte al tanto de lo que está sucediendo en el mundo de la tecnología (incluido el mercadeo en las redes sociales).

4. socialnomica
Desde su página sobre:

Socialnomics.com surgió del libro más vendido de Erik Qualman # 1 del mismo título. Nuestra misión es mantenerlo informado sobre el último biz y zumbido de la tecnología. Piensa en estadísticas, estudios, historias y sorpresas. Gracias a sus esfuerzos, hemos podido llegar a más de 25 millones y crecer.

Basta de charla. Este es un blog de lectura obligada.

5. TechCrunch
Este es un gran sitio de noticias internacionales, con temas que van desde nuevas empresas hasta aplicaciones y todo lo que hay en medio. Tienen una categoría de redes sociales que se actualiza varias veces al día con las últimas noticias y consejos de las redes sociales.

6. Las redes sociales hoy
¡Social Media Today ofrece una amplia combinación de ayuda para cualquier confusión en las redes sociales que pueda tener! Ofrecen detalles sobre marketing de contenido, Pinterest, Facebook, Twitter, etc. y formas estratégicas de usar las redes sociales. Los antecedentes de los autores son diversos, lo que le da una ventaja a este blog, ya que pueden aportar muchos conocimientos y perspectivas a una ubicación central. Si vas a leer solo un blog en las redes sociales, esta sería una excelente opción.

6. Inc.com
Este es otro blog con un enfoque de revista similar a TechCrunch que ofrece una amplia gama de temas centrados en los negocios. Me gustan mucho sus consejos empresariales y, por supuesto, tienen una categoría estelar de redes sociales que es útil y, a veces, bastante entretenida. Para un excelente blog de negocios que también se enfoca en el marketing de redes sociales.

Know more about insurance agency management software

One of the easiest improvements in the workplace for insurance agents has been the introduction of CRM for health insurance agents that can organize and handle many small tasks for the insurance agent, freeing them up for more important tasks. Currently, the technology for insurance agent software is pretty similar when it comes to basic tasks, so the little features are what set different insurance agency management systems apart.

Aspire is a highly acclaimed insurance agency management software package with one of the most comprehensive insurance agency management software offerings available.
Aspire is loaded to the brim with features that put other insurance agent software packages scrambling to catch up. Empower soft touts Aspire’s intuitive user interface and enhanced CRM software as some of its most unique and advanced features. The interface is customizable and sets out to get more done with less clicking of the mouse. Information and tasks are available at a glance and drill-down reports are generated in the blink of an eye. The enhanced CRM module includes reminders of birthdays and anniversaries of contacts and also allows for easy contact through emails and SMS/text messaging. Also included is a full marketing module that generates newsletters and surveys for quick messaging and can be integrated with social networking sites.

Aspire has all these bells and whistles, but none of that is worth anything if the insurance agent software does not work as expected. To combat that, Aspire is based on Microsoft technology. In addition, the stability allows for a much higher speed for any task in Aspire, whether generating a report or an ACORD form. Highlighting the software is the fact that Aspire is 100% web-based and accessible from nearly any mobile device, from the iPhone to the Blackberry to any Android phone.

Aspire’s revolutionary CRM software contains a unique package intended to enhance how agents interact with customers. From the agent side, an intuitive user interface allows for customization so more can be done with fewer clicks and information is displayed at a glance, such as important tasks, renewal reminders, and other CRM notifications (birthdays, anniversaries). The CRM software also allows for social network integration, allowing for new pathways for communication and marketing. In addition to the social network marketing, Aspire’s CRM software contains a full marketing module for surveys, newsletters, and other mass emailing products to help grow the agency.

Aspire is a premier insurance agent software with unique but necessary features that once used, will leave agents wondering what they did without them. Aspire product leaves impresses many with its highly touted CRM software, stable and accessible platform, security, and unparalleled customer support. Request a demonstration and let Aspire Product impress you too and learn what it is like to use real insurance agent software.