Resume Examples The Good Bad and Ugly / David Saitta;

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DAVID W SAITTA
8696 Foley Dr Orlando FL 32825
321-287-7735 DaveTv1423@aol.com
Cover Letter and Resume
www.DavidSaitta.com

Objective:
I am looking for a Sales and Management Position with a reputable company that is in a position to hire a full time employee that has experience as a marketer an analyst and a web site enthusiast.

Background:
Since graduating from college I have been fortunate to work with many successful companies in the areas of Consulting, Marketing, Finance, Operations, Sales, and Management. Specific careers have given me hands-on experience from being a financial analyst reviewing income statements and revenue streams to maximize cost-of-goods-sold and ROI to working in the Multimedia, Print, CD & DVD Duplication, Advertising, Promotions, Web Site Development/Hosting/Optimization industry.

I have completed a variety of certifications and degrees, helping me stay abreast with today's business and ever-changing environment, and when the timing is right, I would like to finish my MBA through the University of Phoenix , specializing in Marketing. Currently I am at 50% completion.

In my last position I was regional sales manager for a web site company out of Anaheim California. This position entailed my travels through the state of Florida promoting the foundations of web sites and internet marketing to the real estate industry. Advanced Access provided a templated based application that required training and additional marketing support that was sold on a back end basis. Items that I covered while promoting AA’s products were the key competencies of key word analysis, Meta tag creation and link exchanging according to desired traffic and niche penetration. These were necessary items the agents needed to master in order to maximize their existence on the internet with AA’s product.

Being in the internet industry I have also launched several successful web sites using some of today’s search engine optimization techniques including implementing a pay-per-click ad campaigns and paid directory submission for maximum web site exposure.

Because I enjoy the aspect of designing and building business models I have structured and re-engineered many businesses during my stint at UCF, as well as graduate school projects helping companies recognize proper marketing channels they needed for optimum revenue retention. I carry the “big picture mindset” that enables me to see many avenues of business positioning from leveraging merchant, vendor and reseller relationships to partnerships and multiple avenues of product positioning in order to accomplish company objectives. Many of my ventures have been successful with the efforts of guerrilla marketing therefore I am not afraid of working with start up companies or even re-engineering an existing business model with a fortune 500 company.

In 2003 I attended one of the Northeast´s most intensive Business Analyst Training classes sponsored by IPA/IBA. Working as a traveling analyst, I opened consulting services billing at $230/hr by conducting a quantitative and qualitative company analysis survey to use as a selling tool for management and owners.(PA/IBA is a spin-off of George S. May Analysts Association, second only to KPMG.)

Transferable Skills: Managing, Negotiating, Selling, Instructing, Public Speaking.
Business Skills: Advertising, Public Relations, Marketing, Finance, Billing, Collections, Accounting, Invoicing, Inventory, Scheduling, Planning, Forecasting, Account Management, Contract Neg., Commercial Sales & Account Management, Government GSA Agreements.
Computer Skills: MS Word, Excel, Power Point, MS Money, Quicken, Turbo Tax, 3-D Architect, Outlook, Act, Internet, Quickbooks, Adobe Products, Director & Flash for Multimedia.
Selling Skills: Work history in sales (11 years). Company / Corporate paid training programs as well as Tom Hopkins / Zig Ziglar / and Anthony Robins seminars.
Industry Skills: Hotel, Restaurant Mgt., Bar & Grill Mgt., Life Insurance, Leasing, Temporary Staffing, Telecommunication Hardware, Real Estate, Residential Property Management, Printing, Document Imaging, Compact Disk Marketing & Duplication, Multimedia, Graphic Design and Small Business Consulting.
Analytical Skills: Ratio Analysis of Income and Balance Sheets, Production & Efficiency analysis enabling productivity management and effective accountability controls.
Financial Trading Skills: Working with Brokerage Accounts, Stock / Options and Foreign Currency Trading Strategies.
Secondary Market Lending Skills: Working with Investors and small businesses needing immediate funding thru shorting / short selling most Notes and Factoring Invoices.

Education

A.A.    1994 - Brevard Community College General Business
B.S.B.A. 1996 - University of Central Florida Management / Marketing /
Sigma Chi Fraternity
FALU    1997 - Florida Association of Insurance and Financial Advisor's Life and Variable Annuity License
IFREC    2002 - Florida Real Estate Institution
M.B.A.    ( Present) University of Phoenix "Executive Program" ( not a 10-month MBA)

2005 2007 Advanced Access
Florida Regional Sales Manager
At Advanced Access I was a public speaker for a California based web site company. AA is a family run business that has over 145 employees in Anaheim CA providing web site design and hosting for over 30,000 customers nation wide. AA was just purchased by Trader Publications and is currently functioning as a branch of Dominion Enterprises LLC. This position required extensive relationship building, marketing, proposal generation, cold calling and public speaking to the Real Estate marketplace including: real estate Brokers, Agents, Agencies, and many other web site related industries. Business Relationships including: Florida’s Association of Realtors, Most of the Women’s Counsel of Realtors ( in FL ) as well as corporate offices of the Real Estate Industry such as Coldwell Banker, Watson, Exit and many others. Position required the education of web sites from the functionally and marketability to advanced position practices including key word management, pay-per-click advertising, meta-tag marketing and many other search engine optimization techniques. This work was accomplished thru a virtual office and often required extensive travel through the state of Florida. Position was salary with office expenses, auto mileage, commission and bonus. Position was sold to me as a $100k+ per year possibility.

2003 Dynetech
Marketing Representative
Marketed a variety of personal growth training and software packages including: Real Estate Factoring, Stock, Stock Options, Spot Forex Currencies as well as internet marketing programs, having one of the Highest Closing Rates out of 73 Reps, Generating over 60% of group revenue. Tangible products sold were those related to the financial industry including : WizeTrade, Options Made Easy and 4X Made Easy at $3,000 each. Selling these products required weekly departure from Orlando International Airport to predetermined domestic and international cities, establishing a hotel meeting space, setting up/delivering preview, closing 12-18% of audiences ranging from 40 to 200 people. Work load was 3 moves a week with a total of 6 campaigns weekly. I set a new standard for the 2-minute close, according to the majority of Dynetech´s 73 marketing reps

2003 Media Media Tech Plus, Inc.
Senior Account Marketing and Sales Specialists
Designed and Utilized Industry related Market Channels incorporating Value-Added-Partnerships and Reseller relationships for MTP with new Vertical and Horizontal Markets proven to gain an industry competitive advantage - emphasizing a network of relationships designed for immediate quotations, orders, and delivery of MTP goods and services. successfully growing sales by 40% in 2nd quarter. Position Required Designing Marketing Campaigns containing Print, Interactive Business Cards, CD/DVD duplication and Scanning to Archive vital Documents to Marketing Managers, Purchasing Agents, CEO´s and Small Business Owners (set-up-cost comparison ROI´s/ROE´s for closing were used) Designed and Utilized a Sales Tracking and Activity Report for MTP where none had exited previously

2002-2 Sir Speedy Printing

Major Account Manager
Developed and Managed a Two Million-Dollar Territory in Southeast Orlando for Print and Photo- Copy solutions, grew accounts 63% from prior Account Manager. Designed and Implemented weekly/monthly Sales Strategies, wkly/monthly Revenue Forecasting / Reporting, Major Account Management Tracking, Marketing, and Client Satisfaction / Retention campaigns to ensure existing and potential revenue from top10/30/50 - South Eastern Accounts. New accounts were opened through enterprise-wide-solutions, proposals, workload and cost reduction, generating multi-level relationships within fortune 500 companies.

2001-2 All American Management
Marketing Specialists Consultant:
Developed Local and International Marketing Campaign for soliciting Residential Property Management Services to homeowners, real estate agents, and investors. Consulted with Real-Estate agents for current market rental value and proceedings to set for valuable rental property by Partnering with Brokers, Mortgage Companies, and other Financial Institutions for Group educational appearances and investment seminars. Education and Training at Orlando´s IFREC Real Estate School, Professional Relationships with Business Owner and Partners, Affiliation with Board Members of NARPUM /FARPUM and various Real Estate Investment Professionals help grow AAM´s listing during the troubled times of 9-11-01.

2000-2 Accu - Tech
Distribution Sales / Broker / Outside Sales Representative
Opened the Orlando Account Basis by Prospecting and Marketing Telecommunication hardware to Contractors, Resellers, and End Users. Developed and maintained a targeted 26 accounts producing $284K in sales per quarter in the Central Florida area. Proactively pursued local, and regional contracts thru bidding and procurement procedures from a virtual Orlando office. Involved in: small business and government bid openings, pre bid meetings, product quoting / brokering, product delivery, brand identity, contract reward and design build procedures with engineers. Joint Marketing, Training, Bidding, and Sales Calls were incorporated in developed marketing plan including manufacturers as: Corning, Belden, Hitachi, Panduit, Lucent, and others.

1999- 2 Williams Scotsman
Sales and Leasing
Marketed Mobile and Modular offices to the Construction and small business marketplace. Targeted Manufacturing Industries, Car Dealerships and Schools with marketing campaigns, meetings, and proposals. Produced weekly forecasted sales reports, inventory scheduling, revenue from general leasing and renewals including EBITDA/ROI calculations. Managed Executive assistant for general paperwork, calls and marketing activity for mass mail-outs, customer awareness and retention programs.

1996-8 New York Life Insurance Company
Sales and Marketing
Marketed Term, Whole Life, Long Term Care, and Variable Annuity products to meet clients´ immediate needs and long term objectives. Directed mail-out marketing campaigns along with constant cold calling in person and via telephone. Position required multiple face-to-face prospecting, warm and cold professional business calling, qualifying, fact-finding, need-based selling and resolving objections.

1987-1994 Rialto Hilton Hotel
Sous Chef / Asst. Kitchen Manager
Managed buffet and banquet kitchen operations that included food: ordering, storage, preparation, cooking, expediting and quality control for Hilton Rialton in Melbourne FL.. Controlled labor and food costing for self and staff of nine. Assistance provided to the General Manager, Food and Beverage Director and Banquet Manager for proper expedition of banquet event orders ( BEOs) for an estimated 600 to 3,000 guests per weekend. Hotel consisted of a seven-room banquet facility, 270 Guest Rooms, the San Marcos Restaurant (voted best restaurant in Brevard four years in a row), Lobby Bar and one of Melbourne´s Busiest Sports Bars..

David W. Saitta
DaveTv1423@aol.com 321-287-7735 www.DavidSaitta.com
Objective:
I am looking for a full-time position as a Sales, Marketing and Management professional.

Background:
Have worked with many successful companies in the areas of Consulting, Marketing, Finance, Operations, Sales, and Management. Have hands-on experience as a financial analyst reviewing income statements and revenue streams, maximizing cost-of-goods-sold and ROI. Have worked in multimedia, print, CD & DVD duplication, advertising, promotions, and web site development/hosting/optimization. Management of employees in the sales department and operations. Experience in operational development including: accountability measuring tools, sales forecasting, personal goal and employee development programs.
Have structured and re-engineered many businesses’ operating plans, helping them recognize proper marketing channels for optimum revenue retention. I carry the “big picture mindset” that enables me to see many avenues of business positioning from leveraging merchant, vendor and reseller relationships to partnerships and multiple avenues of product positioning to accomplish company objectives.
Accomplishments:

Being employed for only two moths at Moxy Media I was nominated by operational manager & human resource manager to lead existing sales department of 21. Helped company record for new sales in first month of employment.
Awarded sales person of the month several times at Advanced Access; increased my area account revenue by 40% from prior year.
Developed new Orlando presence for telcom market, opening a record 26 new accounts with $265K in revenue for Accu-Tec Cable and Telcom Company..
Designed and created international marketing program and re-designed local property management sales and marketing program for All American Mgt.
Restructured the company brand and designed new sales channels, packaging and distribution channels and reseller relationships for Media Tech Plus.
Finished in the top 2% of my selling/success class (of 73 reps) at Dynetech while working on my MBA.
Increased my account revenue by 63% from the prior rep maintaining a one-million dollar territory in southwest Orlando at Sir Speedy Printing.

Employment:
MoxyMedia, Fort Lauderdale, FL. 2008-Current
Regional Sales Manager

Marketing exclusive listing areas for moxy’s national websites on a county-by- county basis to attorneys, doctors and dentists. Selling access to moxy’s lead generation program, website development / pay-per-click program & SEO.
Developed training procedures, goal accountability and sales funnel process for new reps.

Advanced Access, Anaheim, California 2005-07
Florida Regional Sales Manager

Public speaker for AA, promoting providing web site design and hosting to the Real Estate marketplace for over 30,000 customers nationwide.
Performed extensive relationship building, marketing, proposal generation, cold calling and public speaking to real estate Brokers, Agents, Agencies, and many other web site-related industries. This work was accomplished thru a virtual office and often required extensive travel throughout the state of Florida.

Marketed a variety of personal growth training and software packages including: Real Estate Factoring, Stock, Stock Options, Spot Forex Currencies as well as internet marketing programs
Generated over 60% of group revenue. Tangible products sold were financial products including WizeTrade, Options Made Easy and 4X Made Easy at $3,000 each.
Made weekly departure from Orlando International Airport to domestic and international cities, establishing a hotel meeting space, setting up/delivering preview, closing 12-18% of audiences ranging from 40 to 200 people. Required 6 campaigns/3 moves weekly.
Set a new standard for the 2-minute close, according to the majority of Dynetech´s 73 marketing reps.

Established value-added-partnerships and reseller relationships for MTP to gain an industry competitive advantage, increasing sales by 40% in 2nd quarter.
Designed marketing campaigns containing print, interactive business cards, CD/DVD duplication and scanning services for Marketing Managers, Purchasing Agents, CEO´s and Small Business Owners.
Designed a Sales Tracking and Activity Report for MTP where none had exited previously.

Developed and managed a $2M territory in Southeast Orlando for Print and Photocopy solutions, increasing accounts 63% from prior Account Manager.
Designed and implemented weekly/monthly sales strategies; wkly/monthly revenue forecasting/reporting; major account management tracking; marketing, and client satisfaction/retention campaigns to ensure existing and potential revenue from top southeastern accounts.
Secured new accounts through enterprise-wide solutions, proposals, workload and cost reduction, generating multi-level relationships with Fortune 500 companies.

All American Management, Orlando, FL 2001-2002
Marketing Specialist Consultant

Developed local and international marketing campaign for soliciting Residential Property Management Services to homeowners, real estate agents, and investors.
Consulted with real estate agents for current market rental value and proceedings to set for valuable rental property by partnering with Brokers, Mortgage Companies, and other financial Institutions for group educational appearances and investment seminars.
Trained at Orlando´s IFREC Real Estate School, Professional Relationships with Business Owner and Partners; affiliated with Board Members of NARPUM /FARPUM and other real estate investment professionals to help grow AAM´s listings following 9-11-01.

Accu-Tech, Orlando, FL 2000-01
Distribution Sales / Broker / Outside Sales Representative

Opened the Orlando Account Basis by prospecting and marketing telecommunication hardware to Contractors, Resellers, and End Users.
Established and maintained a targeted 26 accounts producing $284K in sales per quarter in the Central Florida area from a virtual Orlando office.
Involved in small business and government bid openings, pre-bid meetings, product quoting / brokering, product delivery, brand identity, contract reward and design build procedures for products from Corning, Belden, Hitachi, Panduit, Lucent, and others.

Marketed Mobile and Modular offices to the Construction and small business marketplace.
Targeted Manufacturing Industries, Car Dealerships and Schools with marketing campaigns, meetings, and proposals.
Produced weekly forecasted sales reports, inventory scheduling, revenue from general leasing and renewals including EBITDA/ROI calculations.
Managed Executive assistant for general paperwork, calls and marketing activity for mass mail-outs, customer awareness and retention programs.

Marketed Term, Whole Life, Long Term Care, and Variable Annuity products to meet clients´ immediate needs and long term objectives.
Directed mail-out marketing campaigns along with constant cold calling in person and via telephone. Position required multiple face-to-face prospecting, warm and cold professional business calling, qualifying, fact-finding, need-based selling and resolving objections.

Undergraduate Work Experience:
Rialto Hilton Hotel, Melbourne, FL 1987-94
Sous-Chef/Asst. Kitchen Manager

Managed buffet and banquet kitchen operations that included food: ordering, storage, preparation, cooking, expediting and quality control for Hilton Rialton in Melbourne FL.
Controlled labor and food costing for self and staff of nine. Assistance provided to the General Manager, Food and Beverage Director and Banquet Manager for proper expedition of banquet event orders ( BEOs) for an estimated 600 to 3,000 guests per weekend. Hotel consisted of a seven-room banquet facility, 270 Guest Rooms, the San Marcos Restaurant (voted best restaurant in Brevard four years in a row), Lobby Bar and one of Melbourne’s Busiest Sports Bars.

Education:
Brevard Community College, Melbourne, FL
Associate of Arts in General Business, 1994
University of Central Florida, Orlando, FL
Bachelor of Science in Business Administration (BSBA), majoring in
Management/Marketing, 1996
Florida Association of Insurance
Financial Advisor's Life and Variable Annuity License (FALU), 1997
Florida Real Estate Institution
IFREC, 2002
Currently enrolled in University of Phoenix "Executive Program" (not a 10-month MBA)
Memberships:
Sigma Chi Fraternity
www.DavidSaitta.com